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September 2026 EV Sales: Kia Surpasses Maruti Suzuki to Claim Fifth Spot

03 Oct 2026, 08:00 AM · Automobil India Desk · 4 views
September 2026 EV Sales: Kia Surpasses Maruti Suzuki to Claim Fifth Spot
The short version
  • Electric passenger vehicle retail sales reached 35,995 units in September 2026, marking a 94 percent increase compared to the previous year.
  • Tata Motors held the top position with 14,769 units sold and a 41.03 percent market share.
  • Kia advanced past Maruti Suzuki to secure fifth place with 1,263 units sold.

Retail deliveries of electric passenger vehicles achieved a fresh monthly peak of 35,995 units in September 2026, representing a 94 percent surge from the corresponding month in the previous year. This performance marks the fourth consecutive month where sales exceeded the 30,000-unit threshold. Cumulative sales for the first half of fiscal year 2027 reached 1,90,946 units, reflecting an 88 percent year-on-year growth and placing the sector within 29,971 units of the entire FY2026 total.

Tata Motors maintained its leadership position, dispatching 14,769 units to record a 101 percent year-on-year improvement over the 7,353 units registered in September 2025. This outcome established a new monthly high for the firm, eclipsing its prior peak of 14,388 units achieved in July, and marked the fourth successive month with sales exceeding 12,000 units. Tata's market share was recorded at 41.03 percent, up from 39.70 percent in September 2025, driven primarily by the Nexon EV alongside contributions from the updated Tiago EV and Punch EV. Furthermore, the company expanded its Battery-as-a-Service (BaaS) program to include the Nexon EV, Curvv EV, Sierra EV, and Harrier EV during the month.

Mahindra & Mahindra secured second place by retailing 7,779 units, up 96 percent from 3,972 units a year prior. Although remaining below its peak monthly volume of 8,131 units from July, Mahindra captured a 21.61 percent market share, rising from 21.44 percent in September 2025. The BE 6 and XEV 9e remained its primary electric offerings, supported by the three-row XEV 9S, which also received the brand's BaaS ownership scheme alongside the XEV 9e.

JSW MG Motor India maintained third position with 5,242 unit sales, marking a 9 percent year-on-year rise from 4,800 units and a 6 percent increase compared to August. Its market share stood at 14.56 percent, down from 25.91 percent in September 2025, with June remaining its strongest month at 6,220 units. The Windsor EV continued as its leading volume model, supplemented by the newly introduced Hector Tomahawk EV, while a BaaS framework was introduced for the Cyberster and M9 EVs.

Vinfast India kept the fourth spot by registering 2,963 units, representing its highest monthly volume since entering the Indian electric passenger vehicle sector and a 32 percent month-on-month increase over August, yielding an 8.23 percent market share. The brand's local portfolio consists of the VF6 and VF7 SUVs and the VF MPV 7, bringing its H1 FY2027 total to 10,826 units.

Kia India climbed above Maruti Suzuki to claim fifth position after posting 1,263 units, a 111 percent increase over the 598 units sold in September 2025 and a 48 percent rise from August's 851 units. Kia's market share moved to 3.50 percent from 3.22 percent previously, boosted by the August launch of the Syros EV, alongside the Carens Clavis EV and imported EV6 and EV9 models.

Maruti Suzuki India moved down to sixth position with 1,103 units of the e Vitara distributed during September. Volume dropped 25 percent from August's 1,472 units, though September represented the brand's sixth consecutive month with four-digit EV volumes. Domestic availability for the e Vitara remained constrained as export markets received a larger allocation of production, though domestic output is anticipated to rise with upcoming operations at the new manufacturing line in Hansalpur, Gujarat.

BYD India reported 836 units sold, up 14 percent from 732 units a year earlier, securing a 2.32 percent market share compared to 3.95 percent previously. June remains its highest month with 938 units, and its current lineup features the Atto 3, eMax 7, Seal, and Sealion 7, alongside confirmed plans to introduce the Seal U later in the year.

Hyundai Motor India registered 792 units, marking a 96 percent increase over 404 units in September 2025 and representing its second-strongest monthly volume in FY2027 following August's 840 units. Total H1 FY2027 sales for Hyundai reached 3,650 units, down 8 percent from 3,951 units in H1 FY2026, with the Creta Electric and Ioniq 5 comprising its current lineup.

Toyota Kirloskar Motor logged 218 units of the Urban Cruiser Ebella, setting a new monthly high for the electric SUV that reflected a 30 percent improvement over August's 168 units. The Ebella competes against models such as the Mahindra BE 6, Vinfast VF6, MG ZS EV, Hyundai Creta Electric, and Tata Nexon EV.

Simultaneously, luxury electric passenger vehicle retail figures achieved a new milestone of 975 units in September, increasing 60 percent from 608 units in the previous year and exceeding the prior record of 853 units set in June. Luxury EVs accounted for 2.70 percent of overall electric passenger vehicle transactions, led by BMW with 502 units.

Frequently asked questions

What were the total retail sales for electric passenger vehicles in September 2026?

Retail sales reached a new monthly high of 35,995 units in September 2026.

Which company led the electric passenger vehicle market in September 2026?

Tata Motors led the market with 14,769 units sold and a 41.03 percent market share.

How many units did Kia India sell to move past Maruti Suzuki?

Kia India sold 1,263 units in September 2026, securing the fifth spot ahead of Maruti Suzuki.

Reporting compiled from: Autocar India. Written by the Automobil India desk with AI assistance and reviewed for accuracy.